Hong Kong-based Catha Canay Cargo, tus tseem ceeb hauv International Fliesy li xav tau rau cov zaub mov muaj nkoj los ntawm Tuam Tshoj thiab Hong Kong rau Asmeskas. Lub dav hlau ua haujlwm rau kev hloov pauv se, tswj cov khoom siv tsis txaus ntseeg-thiab cov qauv hluav taws xob uas tuaj yeem rov kho dua cov tswv yim thoob ntiaj teb hauv 2025.
Vim li cas thiaj yuav poob?
- TOWIFF PRESSATE: US-Tuam Tshoj luam cov nyom txuas ntxiv mus pov duab ntxoov ntxoo. Lavinia Lau, Cathay Cargo tus thawj coj ntawm cov neeg siv khoom lag luam thiab cov neeg ua lag luam uas muaj kev cuam tshuam, thiab muab tus nqi siv dav dav, thiab muab cov nqi siv dav dav, thiab muab cov nqi siv dav dav, thiab muab nqi rau cov khoom siv huab cua dav dav. Pib thaum Lub Tsib Hlis 2025, kev tswj cov kev tswj cov me txuas ntxiv txuas ntxiv txoj hlab.
- Shipper hesitation: Cov neeg xa khoom thiab cov xa tawm yog kev xa khoom lossis cov khoom lag luam kom tsis txhob muaj cov nqi sib txuas. Qhov no hesitancy tau coj mus rau softer xav tau rau Cathay's Hong Kong-Mainland Tuam Tshoj-Asmeskas txoj kev sib koom tes, ib txwm muaj cov khoom lag luam siab.
Cathay cov lus teb: adapting rau lub lag luam hloov
Txawm hais tias muaj lub taub hau, cathay cargo tsis yog av nws lub hom phiaj. Ntawm no yog li cas lawv yog pivoting:
- Network yooj khov: Leveraging nws txoj kev thoob ntiaj teb, cathay yog tiag tiag cargo cargraft rau kev lag luam tawm tshiab. Piv txwv li, nws tsis ntev los no hloov qee cov haujlwm Australian los ntawm Phau Ntawv Kho Mob rau Brisbane tshav dav hlau mus rau cov neeg sib kis tau zoo.
- Niche daws teeb meem: Tus dav hlua ob npaug rau ntawm cov kev pab tshwj xeeb xws li nws txoj kev pabcuam Catauthai ntawm Hong Kong-zhuhai-macuhai-Macau choj los thauj Pej Zog
- Tech-Tsav Hloov Pauv: Cathay adopted IATA's ONE Record data protocol, enabling real-time cargo tracking and smoother e-AWB (electronic air waybill) integration with partners like Sinotrans. Qhov no txav txhim kho cov khoom siv saw visibility-ib qho tseem ceeb muag taw rau kev ntxhov siab shippers.
Kev cuam tshuam dav rau cov chaw pabcuam logistic
Cathay cov kev sib tw daim iav hider kev lag luam kev lag luam:
- Cov Cheeb Tsam Thaj Tsam Riverification: Nrog peb-Suav cov kev hauv qab, cov tuam txhab tshawb fawb zoo li lub teb chaws Assisties lossis EU-ua lag luam zoo li lub teb chaws Yelemees thiab Spain Show radust e-kev lag luam muaj zog e-kev lag luam muaj zog e-Kev Lag Luam Loj Hlob.
- Kev Tswj Xyuas Tus Nqi: Cov nuj nqis nce (roj, cov khoom lag luam, kev ua haujlwm) txhais tau tias cov lag luam logistics yuav tsum ua qhov ntsuas kev txuag tau. Cathay 12% YOY Tonnage kev loj hlob hauv q {1} Hais txog tus nqi ntawm kev ua kom ruaj khov load tus nqi thiab xa tawm agile ya.
- SEO Cov Sijhawm: Rau cov vev xaib logistics, cov ntsiab lus tseem ceeb xws li "huab cua thauj khoom txaus siab" lossis "hla kev kev nrhiav cov ntaub ntawv kev lag luam. Cathay zaj dab neeg uas tsis tau xav txog qhov xav tau cov ntsiab lus hais txog cov lus qhia rau cov nyiaj se thiab txoj kev sib txawv.
Saib tom ntej
Thaum cov Cathay kwv yees ib pob zeb Q2, nws cov kev yoog tau muaj daim qauv qhia txog kev thev taus. Raws li Lau hais, "peb yuav tsom rau kev tawm ntawm cov hauv kev nthuav dav thiab saib xyuas kev txhim kho ze". Rau cov chaw muab kev pab rau logistics, qhov no sib kis muaj kev pheej hmoo-seb los ntawm kev xav tau lub sijhawm Ai-tau ua rau lub sijhawm SEO hyper-zos SEO los ntes kev hloov pauv kev tshawb nrhiav.
